Lela Jacobs is a hands-on designer based in Aotearoa, New Zealand, committed to thoughtful environmental choices and long-form local manufacturing. Grounded in the principles of zero-waste pattern-making, her work prioritizes textile integrity—honoring the craftsmanship, ecological impact, and rich histories woven into each fabric.
Her collections embrace minimalism with a strong design focus, blending innovation with an understated, androgynous aesthetic. A monochromatic palette of blacks, greys, whites, neutrals, and specially commissioned prints accentuates conceptual silhouettes and bold lines, defining the distinctive essence of a Lela Jacobs piece.
The Keep, Lela Jacobs’ studio gallery, is located on Karangahape Road in Auckland. More than a retail space, it serves as a platform for creativity and collaboration—showcasing Lela’s collection alongside The Keepers, an evolving group of emerging designers. Each season, The Keepers presents a curated selection of new works, fostering a dynamic exchange of ideas and innovation.
Rooted in a commitment to high-quality fabrics, locally made garments, and experimental design, The Keep supports creative exploration within the community. It is a space where craftsmanship, artistry, and new perspectives come together in a shared expression of contemporary design.
Both Lela Jacobs and The Keep celebrate versatile, highly wearable designs—executed through technically innovative pattern-making and experimental silhouettes. Inspiration is drawn from a diverse range of cross-cultural references and enriched by collaborations with local and international artists across various disciplines.
