The aesthetic direction of Lela Jacobs is minimal and understated with an emphasis on strong design, innovation and androgynous appeal without trend victimization. A monochromatic colour palette of predominantly blacks, grays, whites and neutrals accentuates the conceptual silhouettes and strong lines of a Lela Jacobs collection.
‘The Keep’ is Lela Jacobs’ Auckland-based flagship store located on Karangahape Road.
The label values high quality fabrics, locally well-made garments, accessories and unique explorative thinking. The designs intend to be versatile and highly wearable, executed through challenging technical patternmaking and experimental silhouettes. Inspirational influences include a multitude of cross cultural references and collaborations with local and international artists working in a range of media.